In order to attract the movie industry to Hollywood H. J. Whitley advertised it as the "American Mediterranean". The new Hollywood elite found Mediterranean-style houses with their simple, squared stucco walls and red-tile roofs the style of the future. Whitley Heights is styled very much in the spirit of a hill town, albeit a wealthy private one, with winding narrow streets edged by proud stucco structures docarated with glazed tile and ironwork. Pedestrians do not have to compete with cars, select streets are connected by public stairs that rise up the lush hillside.